The Boeing Dreamliner crash in Ahmedabad was one of the most devastating tragedies in aviation history. Air India, which operated the aircraft, is a Tata company—valued for its image of trust and care.
In situations both relatively minor and deeply grave like this, leaders owe apologies.
Etymologically, the word “apology” in Greek means a speech in self-defense. But today, it has evolved to mean an acknowledgment of a mistake, an expression of regret, and an offer of reconciliation.
To be effective, an apology must be sincere and genuine. It should acknowledge the mistake or lapse in judgment. Equally important, it must convey regret not just for the error itself, but also for its consequences.
In the case of a serious air crash, even a hint of a false promise can do more harm than good. While a leader may not be directly responsible for every act, he or she must still take ownership. Most people understand the complexities involved and the shared matrix of accountability. A leader’s admission demonstrates character—and by shielding the team, it fosters team spirit.
In the 2010 Deepwater Horizon oil spill, British Petroleum did spend $20 billion to clean up the damage and restore the ecology. Yet, the CEO’s initial, half-hearted apology—marked by a reluctance to fully accept responsibility—caused significant reputational damage.
Apologies must also be timely. A delayed apology often feels like a stale excuse.
And beyond timing and sincerity, a genuine apology must include a clear plan for corrective action and a commitment to follow through.
A well-delivered apology can heal wounds and restore reputation quickly. But the damage caused by a poorly handled apology can linger for years.







