When leaders craft values that resonate with authenticity, they become even more powerful. Konosuke Matsushita, deeply influenced by Japanese culture, built his values on its rich traditions. Added to this were the insights he gained as a first-generation entrepreneur, shaping his leadership philosophy.
In 1933, Matsushita articulated a set of core ideals—values he believed all employees of Panasonic Corporation should embody:
- Service to the people
- Fairness and honesty
- Teamwork
- Untiring effort for improvement
- Courtesy and humility
- Gratitude
- Adaptability
These values reflected the essence of Japanese society, where integrity, perseverance, and humility were deeply ingrained. His relentless pursuit of refining electrical sockets, lamps, and appliances taught him the importance of continuous improvement.
The war profoundly impacted him, prompting painful self-reflection that heightened his self-awareness. He recognized the darker side of human nature but also believed that setting high aspirations could help people become more focused, fulfilled, and ultimately happier. This realization led him to place even greater emphasis on values.
He said : ‘Recognising our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of our people through our business activities, thereby enhancing the quality of life throughout the world’. This captured his philosophy quite well.
Matsushita’s vision extended beyond business success; he saw prosperity as encompassing both material well-being and spiritual fulfillment. He embedded this belief into his company’s mission, transforming Panasonic’s vision into one that served humanity at large. More than just words, he lived these values every day.
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